Motion design explainer videos (2-3 minutes)
Explainer videos for the opening of "Clinique Jeanne d'Arc" (Parisian Psychiatric Clinic).
Inicea needed motion design videos for different purposes: the first 2 videos were created for the grand opening of their flagship clinic near Paris, showing their VIP-class services and its architecture & decoration. Our concept was to present these exclusive services as if the viewer was visiting a gallery of beautiful paintings (like in Le Louvre!), alternating between the clinic classy features & decoration, and iconic Parisian monuments.
5 more videos were created to explain the services and medical treatments provided in Inicea clinics. Motion design is a perfect choice to explain some complex concepts, especially for medical situations involving the brain functioning and the psychiatric behaviours. These videos were then published on Inicea website, and displayed in the lobbies and waiting rooms inside each clinic.
Alternate style which was proposed initially.