Taiwan High Speed Rail
Motion design explainer video (4 minutes)
Motion design video for the expansion of Taiwan High Speed Rail line (between Hsinchu and Chiayi).
After 3 new stations were added to the THSR line, some customers had doubts regarding the fare pricing. Rather than interviewing or reporting on-site, we decided to use animation to explain this technical topic. And by providing a full comparison with other countries, different car types, distances... the video explains in detail the pricing policy.
This animation is entirely produced using a "Flat 2D" graphic style, which is very suitable in Motion Design for explaining concepts which could be complicated (or expensive) to show/shoot with standard video, such as distance, speed, price, weather...
Our team designed many illustrations for this case, including famous trains, like Japan Shinkansen and French TGV!