Organisation of the 2018 edition / Taipei Education Bureau
Planning, organisation and promotion of the Taipei Vocational & Education Fair 2018.
GammaRay worked in coordination with Taipei Education Bureau to create the whole operation marketing: visual identity, flyers & posters for schools, web banners and short teasers for online marketing, bus wrapping, MRT videos...
The original concept we developed is about demonstrating all the variety and possibilities that Vocational Schools can offer to students. We designed "humanimals" characters, dressed as chefs, hair dressers, designers, nurses... to illustrate students learning their new career, and showcasing it on live performances. Finally, a wide range of interviews were recorded with students and teachers, speaking about their choices and opportunities in their studies.
Selection of humanimals in their future job outfits.